Professor preferences
Spotted on GMSV: "As anticipated, when the young women in the current study were asked to select the agents who were most like them and who they most wanted to be like, they tended to pick young, female, attractive, and cool agents. However, they also selected the young, female, cool agents as being least like an engineer. When asked to select who they would most like to learn from about engineering, the women in the current study were far more likely to pick male agents who were uncool but attractive. Interestingly, it was also the male, uncool agents that they tended to rate as most like an engineer."
So says Amy Baylor, a professor of instructional systems at Florida State University's Research of Innovative Technologies for Learning. This amused me greatly.